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Project Location

Echelon Masonry products are manufactured regionally. For best results, enter the zip code where your project is located.

Color Options
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  • Bourbon
  • Charcoal
  • Foundry
  • Liberty Gray
  • Linen
  • Monument White

About Allure

The elongated shape of Allure™ creates a distinctive look that is on trend with contemporary design, while holding true to the timeless aesthetic of brick architecture. Allure’s innovative design provides stylish aesthetics and superior performance at a competitive price point.

Contact us to learn more about how Allure can be customized to meet your specific project needs.

Product Details

  • Elongated brick shape
  • Smooth finish
  • Dimensionally stable
  • Fewer deformations than clay brick
  • Efficient installation
  • Embedded frogs improve shear resistance and prevent unit slippage

All dimensions displayed in inches as width x height

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Continuing Education

Continue to develop your skill set and learn about the latest innovations in your field while earning CEU credits for Masonry & Architecture

Explore All

Lunch and Learn

Designing with Innovative Architectural Blocks for Buildings

CEU Credits: 1 LU | HSW

Concrete masonry units offer a surprising amount of design flexibility, sustainability benefits and performance characteristics. Join us for a look at some of the lesser known innovations happening in the world of architectural block.

Lunch and Learn

Introduction To Rainscreen Ventilated Facades

CEU Credits: 1 LU | HSW

A rainscreen cladding is one of the most efficient systems for construction envelope purposes in today’s commercial building environment. This presentation will discuss how rainscreen cladding provides a building solution that aligns with current sustainable architecture trends and is surprisingly easy to install.

Lunch and Learn

Modern Masonry Using Pre-Blended Mortar

CEU Credits: 1 LU | HSW

Pre-blended mortar eliminates many of the variables and uncertainties of site-mixed mortar, thus reducing the potential for problems and liability with the finished masonry construction. In this course, we will look at the types of mortar available, the process and pitfalls of field mixing versus pre-blended mortar, and the significance of mortar in masonry assemblies.

Lunch and Learn

Design Tactics for Masonry Stone Products

CEU Credits: 1 LU | HSW

The choice of concrete masonry in a building’s envelope provides a durable and permanent material that will last the life of the building. This program will discuss new masonry and stone products in the market, including large veneer and design options to meet today’s trending aesthetic demands.

Lunch and Learn

Enhancements to Manufactured Stone

CEU Credits: 1 LU | HSW

Sustainable design and green building are ever-evolving, with the latest version, LEED v4.1 introduced in 2019.

Lunch and Learn

An Overview of the Role of Masonry in Sustainable Design and LEED V4

CEU Credits: 1 LU | HSW

Manufactured stone veneers have come a long way since their introduction, with modern versions delivering the high performance and timeless aesthetics of natural stone at a fraction of the cost.

This presentation reviews the rising trend and use of manufactured stone veneers (MSV) and advancements in the manufacturing process which make new veneers more durable, easier to install and more aesthetically pleasing and delivers the natural aesthetic of real stone.