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Project Location

Echelon Masonry products are manufactured regionally. For best results, enter the zip code where your project is located.

Color Options
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  • Bourbon
  • Charcoal
  • Foundry
  • Liberty Gray
  • Linen
  • Monument White

About Allure

The elongated shape of Allure™ creates a distinctive look that is on trend with contemporary design, while holding true to the timeless aesthetic of brick architecture. Allure’s innovative design provides stylish aesthetics and superior performance at a competitive price point.

Product Details

  • Elongated brick shape
  • Smooth finish
  • Dimensionally stable
  • Fewer deformations than clay brick
  • Efficient installation
  • Embedded frogs improve shear resistance and prevent unit slippage

All dimensions displayed in inches as width x height

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Continuing Education

Continue to develop your skill set and learn about the latest innovations in your field while earning CEU credits for Masonry & Architecture

Explore All

Lunch and Learn

Design Tactics for Masonry Stone Products (LU/HSW)

CEU Credits: 1 LU | HSW

The choice of concrete masonry in a building’s envelope provides a durable and permanent material that will last the life of the building. This program will discuss new masonry and stone products in the market, including large veneer and design options to meet today’s trending aesthetic demands.

Lunch and Learn

Enhancements to Manufactured Stone Veneers (LU)

CEU Credits: 1 LU | HSW

Sustainable design and green building are ever-evolving, with the latest version, LEED v4.1 introduced in 2019.

Lunch and Learn

Masonry and LEED V4.1 (LU/HSW)

CEU Credits: 1 LU | HSW

Manufactured stone veneers have come a long way since their introduction, with modern versions delivering the high performance and timeless aesthetics of natural stone at a fraction of the cost.

This presentation reviews the rising trend and use of manufactured stone veneers (MSV) and advancements in the manufacturing process which make new veneers more durable, easier to install and more aesthetically pleasing and delivers the natural aesthetic of real stone.