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News and Articles
Oldcastle® Architectural Launches Echelon® Brand to Consolidate Product Lines
Oldcastle® Architectural, the leading national manufacturer of stone and masonry products, announces Echelon®, the company’s new brand that will encompass their vast portfolio of innovative masonry products and services, making Oldcastle’s complete offering easier to identify, select and purchase.
Echelon Masonry will build on Oldcastle’s continuous innovation, with premium architectural block, color variety, full depth and lightweight veneers, high performance wall systems and environmental and acoustical performance upgrades. Meeting the needs of healthcare, education, municipal, retail and hospitality construction, Oldcastle’s 170 locations make it easy to supply products when and where they are needed.
Oldcastle product categories such as Trenwyth® Architectural Masonry block; Artisan Masonry Stone Veneers®; Quik-Brik® concrete masonry brick alternative; Architectural Concrete Masonry Units (regionally produced); Amerimix® bagged blends, and Performance Upgrades such as EnduraMax™ wall system and InsulTech™ insulated concrete masonry systems will be consolidated under the Echelon brand, making them easy to evaluate for any architectural project.
“The launch of the Echelon brand is a strategic move that will not only provide better oversight of our product categories internally, but is also very meaningful for our customers,” said Ken O’Neill, EVP, Sales, Marketing & Product Development, Oldcastle Architectural. “Architects, masonry professionals and building developers will have one source—Echelon—for all of their needs.”
A new one-stop website at EchelonMasonry.com will enable product information, styles, colors, LEED data and technical information to be accessed quickly with fewer clicks, saving valuable time.
“The website is just one example of how Echelon will help consolidate our architectural product groups under one brand umbrella, making them recognizable and easy to purchase. With the most comprehensive masonry offering in the industry, Oldcastle is dedicated to helping customers with product expertise, aesthetics, performance and the goal of delivering projects on spec and on budget. “We are committed to continuing our high levels of service and support, with Echelon as our flagship,” said O’Neill.